BS in marketing or business, or comparable education/experience 3+ years in B2B demand generation marketing Proven experience driving desired results through digital channels Strong understanding of SEO and inbound marketing strategy and execution Experience in marketing for ERP related products or within the Manufacturing Industry Skills: Marketing/Sales funnel knowledge and experience Marketing automation platform experience, Pardot a plus Planning/project management Demand generation, lead generation, and brand awareness strategic and tactical planning Ability to work independently Quick learner and go-getter Direct content building required for demand creation Drive marketing goal attainment with the results of growing new systems pipeline and bookings. Key metrics include Lead Attainment, Lead to MQL conversion targets, MQL attainment, MQL to SQL conversion targets and SQL (qualified pipeline) attainment; performance based off KPI metrics. Engage with market experts and ECI content team to develop content plans that will serve as the foundation for all inbound demand generation via digital channels. Develop and execute integrated demand generation plans that leverage digital delivery channels to engage with and attract leads, including search (organic and paid), email, nurture programs, webinars, digital industry publication programs, content syndication, blog and long-form content creation, social media (free and paid), and additional channels. Manage Lead Generation Channels to create positive ROI from leads generated off PPC, PPL, and HQL programs partnered with companies like Gartner and TEC, and other software review sites. Manage tradeshow strategy in partnership with Tradeshow Coordinator, including but not limited to show selection, lead generation, footprint, and communications. Increase top of funnel leads, monitor, and improve program performance and manage conversion rates throughout the marketing and sales funnel. Align all programs with business goals and provide bi-weekly reports showing progress toward goals. Track, analyze and report on key KPIs, including Impressions, Clicks, Conversions, Organic vs. Paid traffic, channel performance, and lead funnel attainment. When necessary, develop and implement pipeline acceleration programs jointly with sales. Proactively engage with sales, coordinate, communicate and optimize impact of marketing activities, including prospect facing content, customer stories and other sales and marketing collateral.