Competent in B2B marketing automation software and demand generation (Pardot/Marketo/Salesforce) Proven track record of successfully building demand programs and measuring and improving effectiveness of cross-sell/ up-sell demand generation efforts Bachelor’s degree required or equivalent experience Preferred Skills Proven experience working with sales teams and executing campaigns that drive pipeline and sales Metrics, results driven, able to measure impact and ROI Ability to understand decision impact on other areas of the business Strong collaboration skills (collaboration required with creative services, content, and digital) Strong oral/written communications skills Self-starter Constantly measures ROI and impact of marketing campaigns Highly organized Flexible, with strong business sense Compose and send customer emails Create customer newsletters and onboarding materials Assist in organizing and running webinars Educate customers about ECI’s products and services Review and report on customer satisfaction surveys to drive change throughout the organization Develop a customer lifecycle campaign program and work with marketing operations and support to implement Create marketing content for account management/customer success to help at-risk customers with training Provide product feedback given by advocates to the Product Management team