You will be building relationships with influencers and VIP talent in the UK to create a network of brand advocates including hosting one-to-one appointments from our London store. You identify opportunities and execute initiatives to work with talent across a calendar of key cultural moments in the UK. Under the leadership of our Global PR & Comms Manager, you will lead PR execution in the UK market including developing strong relationships with journalists at target publications to ensure successful pitching; send out all PR assets and oversee PR send outs. You will take a lead role in the execution of events in the UK including guest lists, talent dressing and gifting, photography/media walls and pitching for press coverage. Events may include collection previews; press days; influencer gifting suites; store launches and our own brand events. You work alongside the global marketing teams to ensure cohesion across our global PR and marketing execution. You work closely with the London retail team to drive content creation, PR opportunities, support across marketing initiatives, and share customer insights from the UK market. You support our wholesale team with on-the-ground relationship building with key buyers and marketing teams for our key UK/EU stockists and partners, including ensuring our presence in stores is reflective of our brand standards. You demonstrate effective communication, initiative and work ethic in your work and your team members and other internal partners.