Develop and execute strategic media plans: Collaborate with clients to understand their business goals, target audience, and key messages. Utilize market research, audience and behavioral insights, and industry trends to develop comprehensive media plans that align with client objectives. Ensure effective delivery of the strategy across the Globe by developing local market toolkits that have clear implementational guidelines for media Campaign monitoring and analysis: Monitor media campaigns regularly, analyze performance metrics, and provide clients with detailed reports on campaign effectiveness. Be comfortable writing and presenting strategic planning documents to senior stakeholders. Be comfortable talking to clients about the connection between channels across paid, owned & earned media Stay updated on industry trends: Continuously monitor industry trends, emerging technologies, and best practices in media planning and advertising. Share knowledge and insights with internal teams and clients to drive innovation and effectiveness. Budget management: budget allocation and tracking for media campaigns, ensuring adherence to client budgets and overall profitability for the agency. Client presentations and communication: Prepare and deliver compelling presentations to clients, showcasing media strategies, campaign results, and recommendations for future initiatives.