Create and implement marketing strategies to boost customer acquisition, engagement, and retention across multiple channels (email, social media, paid media). Collaborate with cross-functional internal client teams to design and execute marketing campaigns that align with product launches, events, and promotions. Take charge of managing marketing budgets and forecasting ROI to ensure marketing efforts yield measurable business results. Create co-marketing programs in collaboration with partners to launch joint marketing campaigns aimed at enhancing awareness and driving customer acquisition. Foster and maintain strong relationships with partners, ensuring alignment with our client's brand, messaging, and business objectives. Develop and implement partner marketing plans that align with their overarching marketing strategy. Develop and implement go-to-market strategies for products and features, including effective product positioning. Use market research and competitive analysis to guide product development and inform go-to-market strategies. Create and execute comprehensive product launch plans to increase adoption and drive revenue growth. Provide support to field sales teams by delivering necessary enablement training and resources.