o drive and implement regional business priorities in the Northern Europe region. Develop and execute organic growth marketing initiatives across the entire marketing funnel. Work collaboratively with the marketing and go to market teams (product, content, analytics, and pricing), as well as other regional and global cross-functional stakeholders. Apply the test and learn approach to optimise and improve our overall performance, to acquire and retain loyal customers to drive revenue. Achieve growth whilst managing cost per acquisition and lifetime value.