Working with the data & insight team, trading and sales colleagues you will build quarterly campaign roadmaps designed to maximise new business, and cross-sell and retentions performance Leveraging prospect data and digital marketing to reach new audiences to drive market share growth You will help ‘move the dial’ on services-per-customers which delivers lower cost route-to-market than new business sales Your work will unlock material shifts in value as increased product holding will reduce unitary cost-to-serve, reduce churn and grow end customer wallet share to drive gross margin expansion With a commitment to ‘test and learn’ you will have the opportunity to do things differently and trial novel new approaches to marketing – all underpinned by Pardot capability For specific products – e.g. Broadband you will deliver bespoke ‘migration’ and upsell campaigns to get customers onto their best technology and deliver speed upgrades. You will be steered by the Portfolio teams to deliver this. Optimising marketing investment with insight from the data and insight team to understand paybacks and ROI’s Improve ROI through the optimisation of marketing activities. Manage the full campaign lifecycle from design to delivery. Develop different service category strategies to drive multi-channel growth. Monitor and analyse campaign ROI and make changes to drive improvements. Develop high-quality marketing material to support campaigns. Develop relationship with key stakeholders across the business to optimise marketing activities. Build strong relationships with appropriate third parties to support in the delivery of the communications marketing strategy. Strong stakeholder management skills with the ability to influence senior stakeholders. Ability to flourish in a fast-paced environment. Confidence to challenge the status quo and drive change. Analytical approach and a focus on tangible results. Strong attention to detail with the ability to identify issues and deliver solutions. Experience using CRM systems is a bonus, particularly use of