Deliver a best in class and innovative paid search roadmap, aligned to our broader company ambitions and the wider digital marketing mix Manage global biddable budget and ensure best in class implementation, with a focus on driving incremental value of the channel within the wider marketing mix. Work with the agencies to maintain and deliver the roadmap, maximising return and managing internal stakeholders to make them aware of the longer term ambitions of in-channel tests Be an internal thought leader and work with the agency to stay ahead of paid search trends, keeping our teams informed and having a POV for Boden. Translate our broader measurement, retention and acquisition ambitions into paid search and paid social plans, driven by demand to maximise investment potential Maintain a clear relationship with our feed management partner to optimise at every opportunity, allowing us to automate at scale within our setup. Collaborate with internal stakeholders to help define our approach to first party data within paid search and paid social Collaborate with internal stakeholders to ensure the customer experience carries through into the onsite journey and that we have clear and consistent alignment on experiments taking place Be a key partner within our Google, Meta, TikTok and Microsoft relationships, ensuring our long term objectives are aligned and we operate with two way transparency You’ll be coming into a talented team, with a paid social lean, so be ready to get the most out of them by ensuring they maintain autonomy and freedom, whilst you work to integrate the channels