Co-creating the agency’s new business strategy for the fiscal year and presenting this to the senior leadership team for approval. Translating agency objectives and targets into quarterly, half-yearly and annual plans; identifying particular sectors, types of work and a plan for targeting this desired client list. Representing the agency as the first point of contact for prospective clients; understanding their needs and objectives and presenting this to the leadership team. Managing and completing detailed prospective Requests for Information (RFIs) and Requests for Procurement (RFP). Supporting the refinement and roll-out of the agency's new business development process. Managing the new lead capture process qualifying and prioritising opportunities. Tracking the agency wins and losses and reviewing performance; conversion rate and costs. Using an innovative approach to data analytics, to target new clients with highly personalised solutions and messages, improving response and conversion rates substantially and dramatically improving ROI. Analysing and managing the new business budgets and financial information to make informed commercial decisions. Engaging the agency with the agreed new business plan to ensure their commitment and support the team as pitches arrive. Leading and owning the business development plan and agreed levels of income generation. Developing and maintaining current knowledge of the advertising landscape and competitive activity. Presenting the agency’s USP and positioning the agency to maximum effect. Influencing prospective client engagement. Shape, manage and train in the new business process as the agency enters into a pitch situation. Establishing the fee for a pitch. Identifying event opportunities to target prospective clients, possibly in conjunction with our marketing colleague or external agencies. Ensuring that there is no conflict of interest in working with a potential client. Partnering with our marketing colleague to create, develop and manage client events.