Work to develop and manage delivery of a marketing strategy and planning for referral centres - translate goals and objectives into actionable and measurable digital and non-digital marketing programmes and strategies Audit existing marketing activity and use results to build on client and referring/primary vet base Content development, editing and management of website content locally To oversee and manage email marketing campaigns, key digital marketing activities and social media activity and identify opportunities to grow these channels Lead the creation and design of compelling marketing material, newsletters, CPD calendars, digital ads, eDM, promotion of CPD events and other support materials including rich media content Work with the web team to seek out and drive development opportunities that enhance the user journey of our website Take project lead on brochure production, handbooks, e-shots etc. and work with the brand team to produce Ownership of annual marketing plan and marketing strategy for referral centres and their implementation, as required Liaise with internal team members and individual companies to implement the marketing plan Develop and support the team of in-practice marketing contacts by encouraging regular contact, coordinating meetings and by sharing best practice. Build brands and position to drive client and vet referrals Development and management of recruitment adverts to include website and social media