Develop content and engagement strategies across both external and internal audiences to include all channels from video and social media, to blog posts and white papers Create and deliver PR strategies, campaigns and tactics to raise the profile of brands Own key vendor relationships and work with the Product Marketing Executive to create a product marketing strategy to protect and grow the marketing income. Work with the marketing team to use the marketing tech stack to develop and deliver end-to-end campaigns and initiatives, including email marketing, social media, CRM, email automation and bespoke landing pages Track and measure the effectiveness of various campaigns