Experience working with tools to analyse and audit performance (Google Analytics and ideally SEMRush) Have a genuine interest in digital trends, paid media and best practice in web content and social media across any sector, channel or platform. Solid understanding of SEO, including carrying out keyword research and audits, and how to apply the findings to website content and social media for better results. Enjoy nurturing relationships with clients so you become a trusted sounding board and develop creative marketing ideas together.