Own the brand strategy for two key portfolios, working closely with European counterparts Support innovation initiatives and leads test and learn for key spirits categories. Participate in the identification and evaluation of key brand issues, drivers and growth opportunities, accurately using a variety of data sources to analyze relevant business situations and recommend courses of action. Support the identification of consumer research objectives and the development of consumer persona, using appropriate tools to interpret and apply data. Assists with packaging re-design and research. Support Senior Marketing Manager in the development of communication platforms and advertising. Develop and executes consumer communication and activation programs and initiatives in key markets. Assists smaller markets in the implementation of brand toolkit and the development of in[1]market plans and initiatives. Significant years brand marketing, trade marketing, sales or sales insights experience within a major international FMCG company reflecting increasing levels of responsibility. Self-starter, works towards objectives with minimum supervision; actively seeks solutions and alignment. Skilled in prioritization and organization. Experience using data to challenge/direct strategic objectives/initiative