Develop a deep understanding of our market segments, competition, and buyers by leveraging insights from internal and external sources to create value propositions, positioning, and messaging which resonates with buyers. Collaborate with global and regional teams to develop marketing and sales content, plus go-to-market strategy plans for assigned products/solutions. Work with product teams and other experts to create enablement content, including competitive and trend analysis, market segmentation, and FAQs, that is fit for purpose for use by global and regional teams. Partner with Finance, Product, and Strategy teams to ensure consistent processes are in place to capture and communicate the market response to our solutions including leading indicators such as win/loss analysis, pipeline and revenue growth, competitive activities, etc. Support the development of a range of global product marketing programs, as required, including customer case studies, demo videos, and product training courses. Partner with Content Marketing on creating marketing assets for regions’ multi-channel marketing campaigns.