About The Role Handle Performance Marketing for GMG’s eCommerce businesses for NIKE. Core Responsibilities: Solid hands-on experience creating and running e-commerce (lower funnel) ads on Facebook, Google, Snapchat, Tik Tok and other biddable platforms Build, plan and implement campaigns in line with the overall digital marketing strategy Formulate media plans in response to the latest audience figures and historical campaign data, be it on Google Network, Facebook, Twitter, LinkedIn, 3rd Party Publications, etc Strategize, plan, execute Creative Strategy for all digital marketing channels; identify creative optimisations. Own end-to-end execution of digital marketing campaigns while liaising across functions - Creative, Product, Analytics, Categories and Tech Working cross-departmentally to align campaign strategies and goals across the organisation Digital Media Buys for campaigns in order to optimise the spends to meet the target Measure KPIs on every campaign and report on a regular basis. Develop integrated digital media strategies. Negotiate and purchase digital advertising space. Continuously optimise campaigns through structured problem solving and in-depth, data-backed solutioning Liase with Analytics team for any data requests with the aim of driving efficiencies Align with CRM team to leverage customer data to be used in performance channels Manage tracking and channel audits on a regular basis and maintain logs Develop mobile marketing strategies and performance metrics Budget tracking and monitoring Advise on optimization / bidding / competitive strategies Supports the function to evaluate the effectiveness of campaigns and assist the manager to devise strategies for improvement Analyze and present findings from campaign analysis to the manager to facilitate decision making processes Keep abreast with industry, market trends and best practises to identify new digital opportunities. Maintain strong relationships with Digital media suppliers and stay abreast of market conditions. Has stellar negotiation skills, follow-ups, and project management skills Managing finance of the campaigns - managing and monitoring campaigns, expenses, invoices. Qualifications: 5+ years in performance Marketing – strong preference will be given to candidates that have worked within e-commerce / agency side Bachelor’s degree required; Marketing background preferred Skills Experience creating and running e-commerce ads on Facebook, Google, Snapchat and Tik Tok (Mandatory) Understanding of marketing funnel approach Understanding of Web analytics, comfortable analyzing web analytics reports in GA and translate them into actionable insights from a Performance Marketing perspective Strong Understanding of e-commerce metrics and re-targeting campaigns Experience with app marketing Comfortable using excel and strong ability to analyze date with the aim of deriving insight. Creativity in advertising, problem-solving, and storytelling Must have a passion for and deep understanding of all things digital, especially social media platforms and mobile Good to have: Good knowledge of Digital programmatic planning & execution Exposure in-platform execution experience pulling the levers in DSP platforms (i.e. Google’s DoubleClick Bid Manager, DV360, Amazon AAP, Adobe, TheTradeDesk, MediaMath, Oath)