To champion social media and communication across the business. To bring a growth mindset to building an engaged community around the brand: people within our target audience that share our values. Grow presence across different social media channels and expand focus from Instagram to other channels. Work with the senior leaders to set the overall content and social strategy. Creating, scheduling and publishing daily content across blog/editorial, user generated content, social media channels and email using our social and creative guidelines and templates. Creating a content calendar, more detailed channel plans and developing a plan for weekly customer newsletters and blogs. Being engaging, funny, responsive and of-the-moment to create viral and shareable moments. Using your platform knowledge and creative skills to create boundary-pushing, ATTENTION-GRABBING social content using the latest affordances on each channel. Bringing fussy’s product offering to life creatively to drive sales. Managing and promoting user generated content. Identify and work with journalists and writers to produce engaging blog content. Identity new and interesting ways to operate on social or new channels for example podcast or IG live. Assist when required with new product shoots, including writing creative briefs and contributing to storyboards and mood boards and any other logistical requirements.