Develop & execute the performance marketing strategy across multiple channels including PPC, Paid Social, Display, Affiliates etc. Stakeholder management – liaising with brand directors, external agencies etc. to align on digital marketing campaigns and deliver best in class digital plans. Identify market and consumer trends to optimise plans, spend and performance based on insights. Manage a sizeable budget for paid media, allocating and forecasting effectively. Strategy – shape briefs, look at learning & insights etc. Reporting and analysis.