Develop and implement comprehensive CRM strategies to positively impact key trading metrics, such as CPA, Churn, and CLTV. Manage end-to-end email and SMS campaigns, including content creation and segmentation tailored to specific customer cohorts. Analyse and report on campaign effectiveness, identifying opportunities for improvement and optimisation. Manage the customer and email database, conducting qualitative and quantitative customer research to inform future product development and messaging personalisation. Optimise existing automated flows and implement new customer journeys to improve engagement. Collaborate closely with the marketing team to create compelling membership propositions Use Klaviyo to create and manage email templates, workflows, and automations.