5+ years general marketing experience (B2B experience preferred) with 3+ years in a Product Marketing background required Bachelor's Degree in marketing or a related field Experience designing and operationalized Messaging Frameworks in previous roles Proficient in drawing insights and creating actionable outcomes from market research, industry analysis and customer feedback. Experience acting as a customer champion within an organization, showcasing your ability to develop cross-functional relationships and formal feedback channels across customer-facing teams. Developing Messaging Frameworks --- You will drive the development of market-ready messaging that is compelling, differentiated, and extensible across GoTo’s UCC solutions. Activate Messaging Frameworks --- You will develop an execution plan and be accountable ensuring all necessary channels, assets and stakeholders are utilizing the new messaging framework documents. Lead Competitive Intelligence Programs--- You will ensure we’re always equipped to articulate our proposition in a manner that differentiates us from the rest of the market. Conduct UCC Market Research ---- You will be the UCC customer champion, understanding their pain points, goals, switching triggers and blockers while also understanding the market landscape and trends.