Adobe analytics or Google 365 especially on design of experiments\r\n• CRO using Adobe Marketing Cloud especially Adobe Launch. Adobe Analytics, Adobe Target\r\n• Content Management System\r\n• Acquisition platforms and origination processes to strengthen SC customer journeys through delivery\r\nof capability roadmaps across CMS, DAM, DMP, Analytics, AB Testing, Targeting\r\n• Excellent stakeholder management and communication skills\r\n• Ability to work with people from diverse backgrounds, regions and experience and the skill to lead the\r\ntransformation with stakeholder consensus\r\nCommand strong domain authority within the squad for optimisation of Web Experience to drive\r\ndigital conversion, increase digital engagement, and accelerate the web optimisation squad’s\r\nobjective.\r\n• Strong command of Web Analytics across Adobe analytics and/or Google Analytics and takes a data\r\ndriven approach to build business hypothesis to drive digital goal on websites across retail, wealth and\r\naffluent segments\r\n• Expertise in MVT, A/B testing, split URL testing techniques to advance knowledge such as automated\r\npersonalization, targeting using best in class enterprise tools such as Adobe Target, Google Optimise\r\n• Ability to use segment or audience data to create meaning targeted web experience.\r\n• Build relationship with various kind of stakeholders, such as Product, Marketing, Corporate Affairs,\r\netc.\r\n• The proven ability to work under pressure with multiple requests coming in from multiple stakeholders\r\nin short period of time.\r\n• Proactively identify and immediately highlight to PO/Management any schedule/dependency issues\r\n• Understanding product planning in an empirical environment.\r\n• Advise and collaborate with Product Owner to maximize value of Product Backlog