Be actively involved in all SEO efforts (Link building, keyword, image optimization etc.). - Prepare online newsletters and promotional emails and organize their distribution through various channels. - Conducting on-page and off-page analysis of web SEO competition. - Stay up to date with the latest technology and best practices. - Measure the performance of digital marketing efforts using a variety of Web tools (GA4, Tag Manager etc.). - Acquire insight in online marketing trends. - Assist in the formulation of strategies to build a lasting digital connection with consumers. - Manage all digital marketing channels. - Provide creative ideas for designing & content marketing. - Plan and monitor the ongoing company presence on social media (Twitter, Facebook, LinkedIn etc.). - Measure ROI and KPIs. - Prepare and manage a digital marketing budget. - Launch optimized online adverts through Google Ads, Meta etc. to increase sales and brand awareness. Skills Required: - Excellent understanding of digital marketing concepts and best practices. - Experience with B2B SMM, Google Ads, Email campaigns, SEO & SEM. - Knowledge of web analytics tools (e.g. GA4, NetInsight, WebTrends etc.). - Experience in HTML coding and copy editing. - Skills and experience in creative content writing & basic designing using canva.